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Posted 09/21/2020 in Tree Service Marketing

Should tree services be advertising on NextDoor?

Should tree services be advertising on NextDoor?

If you have started a new tree service business, you have to let people know about it. No matter what kind of business you have, you need plenty of customers to experience an excellent business turnaround. This is where advertising enters the picture. 

Advertising is a marketing tactic intended to promote your business services. You need to advertise your tree service business to reach a wider audience. It not only helps you to increase your brand awareness but also enables you to stand out from the competition. Achieving the desired level of returns on investment will increase your chances to expand your tree service business.

There are many ways you can advertise your business. But I am going to tell you about the best way to promote your tree service business. And that is Nextdoor. Never heard about it before? No problem. 

In this article, you will learn what is Nextdoor and how can you use it for advertising your tree service business.

What is Nextdoor?

Nextdoor is a social network for communities and neighborhoods to connect. This incredible app is being used in 11 countries all over the world, including the U.K, U.S.A, Germany, and France. It’s also used for exchanging goods, services, and information or deciding how to organize any local event. 

But that’s not all. Businesses are central to the Nextdoor community. According to HootSuite, more than 25% of all the conservations on this app are about business. What’s more, is that 67% of its members are giving recommendations to their neighbors about businesses. 

Reasons to trust Nextdoor

The following are some reasons to trust and join Nextdoor:

  • It’s hyper-local:

Every member is verified on the bases of their postal code. What does it mean?  It will help you reach more people specifically in your service area.

  • It’s built on trust:

This app is beneficial for those who are looking for honest advice and recommendations. It does not allow bullying, trolling, or any other activity that discourages people. Nextdoor is basically used to ask helpful advice and genuine questions.

  • It’s for real people:

Nextdoor does not allow blatant promotion. You do not have to scroll through ads and influencer posts. The members of Nextdoor are mostly homeowners who are looking for good local services. No one accepts self-promotion on Nextdoor.

How to advertise your tree service business on Nextdoor?

According to Jobber Academy, there are two main ways you can promote your business on Nextdoor. You can use your personal Nextdoor profile to get to know your neighbors. Ask them for recommendations or advice. Some people also use it for posting alerts and buying or selling goods.

You can also use your Nextdoor business profile for promoting your business to the local community. Respond to recommendations, give advice, answer the questions, and engage with the community. You can also find out if our local customers are satisfied with your services or not. 

Steps to follow:

  1. Claiming:

The first step is to claim your free business page on Nextdoor. It will build your presence and help your potential customers to find you when they search for local tree services recommendations. 

Sign in on Nextdoor and search for your tree service business as well as its address. You can create a new business page with your business name if you can’t find it in the list. For confirming your claim, you will be sent a verification code. Update your business with photo, phone number, websites, email address, and some other information.

  1. Promoting:

For promoting your business on Nextdoor, you can either get recommendations for creating Nextdoor ads.

  • Recommendations:

Recommendations from a local customer within your service area are more influential as compared to google reviews. This is the primary purpose of Nextdoor. Share your Nextdoor business page on social profiles and invoices to get recommendations. To view ‘Recommendations,’ go to the “Your Reputation” tab. You can also request your customers to give recommendations. 

  • Create Nextdoor ads:

Nextdoor offers three types of advertisement for your tree service business, informs Jobber Academy:

  1. Neighborhood Sponsorship:

You will have to pay for the neighbourhood sponsorships monthly. But you can cancel at any time you want. It helps you in creating automated ad placements in those zip codes you wish to sponsor. The only difference between social media ads and automated ads is that they have the word ‘sponsored’ next to them. 

  1. Local deals:

When it comes to local deals, you do not have to pay any monthly costs. You can share all your offers, promotions, and discounts via local deals. If you have a small tree service business, local deals can prove helpful in generating more leads. Local deals can cost between $3 to $75. 

  1. Organic business post:

Here is another way to promote your business on Nextdoor. You can provide frequent updates, helpful information, and ask for reviews and feedbacks by sharing posts on Nextdoor newsfeed. These posts are called the organic business post, and they are absolutely free. Be sure not to use these organic posts to promote your tree services blatantly. 

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