Let’s face the truth. People trust each other more than they trust a brand. Many factors influence the customer's decision to ask for your tree services. However, the most powerful of them all is an online review.
Pay attention to what your customers are saying about you online. Customers share their experiences via reviews that have an impact. Instead of ignoring this fact, actively work towards excellent and effective online reviews.
Some statistics
Surveys show that:
These statistics clearly show the importance of reviews, more specifically, good reviews. You have to encourage your happy and satisfied customers to write about their experiences in the form of reviews. The following are six effective ways to motivate your customers to write more reviews for your tree service business.
Respond to All Reviews
If you want to get more reviews, respond as quickly as you can. While good reviews can help to promote your tree service business, negative reviews are not so bad either. They make your tree service business more authentic.
Also, you should never sound like a lifeless robot. According to Search Engine Journal, each response needs to be uniquely worded and personalized. When you respond to both good and bad reviews, your customers will know that you aim to provide the best possible experience for your customers. It’ll also encourage other customers to leave reviews.
Provide Review Reminders
You need to remind your customers to leave reviews. The best way to do that is by providing review reminders. If you want to land more reviews, make it easier for the customers to leave reviews. Remind your customers to leave their valuable feedback by using call-to-actions and pop-ups.
Be sure not to use reminders annoyingly. You can also lead your customers to your Google My Business or other business review pages. You can use Supple or any other direct link generator tool for generating Google review link. After that, you can send the review links to your customers via email.
Use More Review Sites
Forbes recommends to set up profiles on several reviews websites for boosting reviews. Arborists Near me, Google Local, Yelp, Yahoo Local, LinkedIn, Angie’s List, TripAdvisor, and CitySearch are some great review sites. Choose more than three review websites and set up your profiles there.
When visitors see your tree services reviews on multiple websites, they will definitely ask for your services. If you provide satisfactory services, your reviews will automatically be good. So, put some effort into providing the best possible services.
Ask Your Customers
According to Forbes, increasing your business reviews is very straightforward and easy. You just have to your customers for reviews. As long as your tree services are excellent, customers won’t have any problem with leaving reviews.
Most customers will give feedback right after using your services. Any customer who expresses that he/she is satisfied with your services via phone or email, ask him/her to leave a review. Inform your customers how much you’ll appreciate it if they left reviews on multiple review websites.
Incent Reviews
If you’re not getting the reviews even from your satisfied customers, offer them a small incentive. It will motivate them to write reviews for your tree services. It’s a great way to show your appreciation.
But you have to be careful. It would be best if you did not buy reviews. Even if your customers had a bad experience, don’t force them to write a good review just because you offered an incentive. Keep in mind that there will be customers who will still not write reviews even after getting the encouragement. So, don’t feel dejected.
Offer incentives to those customers who will write honest reviews. Choose any random reviewers and offer them giveaways every month. This will entice other customers to leave reviews too.
Reviews are a Part of Your Work Processes
It would be best if you taught your employees about the importance of customer reviews. Forbes says that it witnessed a boost in reviews once they implemented an employee incentive program. Forbes gave each of its employees a cash bonus according to the reviews they got.
You can choose a similar or any other bonus and incentive program for your employees. It’s a great way to boost reviews for your tree service business. If you intend to spend some marketing dollars, incentive programs for employees should be preferred over incentive programs for customers. Since reviews impact the customer decision process, an employee incentive program is the most effective way to get more reviews for your tree service business.
